MARKETING CLOUD ACCOUNT ENGAGEMENT (PARDOT)
B2B marketing automation, wired into your pipeline.
Account Engagement (the product formerly known as Pardot) generates and scores leads, runs email campaigns and shows marketing ROI — inside the same Salesforce your sales team lives in.
Quick start package
Running in weeks, not quarters
A fixed-scope implementation that leaves you with working campaigns and a trained team — not a license and a manual.
What the package includes
Everything needed for a working marketing automation foundation:
- Workshop: a practical tour of Account Engagement capabilities
- Technical setup of DKIM and SPF for deliverability
- Website integration and web analytics configuration
- Email templates and a landing page, configured
- A complete email campaign and a scoring matrix
- A configured report and 3 hours of post-launch support
Salesforce integration
The part that makes marketing automation worth it — leads flowing to the right people:
- Connector installation between Salesforce and Account Engagement
- Salesforce configuration for marketing data
- Initial lead sync from Salesforce
- Lead assignment and routing rules